The tips of her toes leave the surface of the water. The last of her body to feel the air. As she submerges into the water. Diving into the darkness. Her feet gracefully slide from air to water with barely a splash. Her eyes close as she begins the descent. She automatically pushes her arms in front of her to carve through the body of water she has found herself in. To propel herself deeper.

We all carry within us, our own folklore. It has been with us from our first breath. And our personal story takes shape in the footprints of our lives. Once I realised this, I went searching for my own myth. I joyously discovered many beautiful Lithuanian tales and ancient stories, which spoke to me. One in particular, led me to realise I carry the tears of a mermaid in my soul. I have the curious spirit of a hummingbird. The instincts and visionary nature of a gentle fox. And the wild nurturing of a big cat. This is my personal symbology. And this is the key to unlocking me.

But first, let me tell you a story.

Trapped in the tears of a heartbroken mermaid is the spirt of a hummingbird, a fox and a big cat. Each held in a piece of amber. Washed up onto the shores of Lithuania, from the depths of the Baltic Sea. Collected by villagers. Sold to jewellers. Bought by a godmother. Handed to an orphaned soul.

Writing my own myth. A tiny story about spirit animals.

I have always been fascinated by mandalas. The mandala is our connection to our true selves, our collective unconscious and to everything: nature, the world and the universe . According to Jung, the mandala is the ultimate archetype. The ultimate universal symbolic pattern to explain the nature of the world and life. Regardless of the meaning human-kind has placed upon the mandala, and our use of this archetype, nature has been creating mandalas since the beginning of time. This is a celebration of mandalas and everything they have to teach us.

The archetype wheel can be an extremely useful tool for helping guide the development of your digital brand. To demonstrate how it works I will share how I used this wheel in my post analysis of Epworth HealthCare's digital brand development journey.

Like many people, I love a good story. It is through story telling that we give 'shape and meaning' to our experiences. Stories help us understand the mysteries of life, our universe, the seasons and life cycles. Importantly, story telling provides a social order to things, like the direction of morality.