Brandology

Seeking to teach about the science of branding and encouraging people to love and care for their brands.

Mayo in Oz - top 3 takeaways

It can be confusing to work out how all the different aspects of your brand fit together and where you should be focusing your energy, particularly when there is conflicting literature explaining their interrelationships and many a different brand onion. I find the best way to understand a brand is to think about the brand as a person.

Brands are human too

It can be confusing to work out how all the different aspects of your brand fit together and where you should be focusing your energy, particularly when there is conflicting literature explaining their interrelationships and many a different brand onion. I find the best way to understand a brand is to think about the brand as a person.

Brands are much more than just a logo

Inspired by someone I know who has discovered the beauty of philosophy I started to read Birth of Tragedy again to see if after 27 years Nietzsche would still sing to me, and he did. What a serenade.