The archetype wheel can be an extremely useful tool for helping guide the development of your digital brand. To demonstrate how it works I will share how I used this wheel in my post analysis of Epworth HealthCare's digital brand development journey.
Read MoreLike many people, I love a good story. It is through story telling that we give 'shape and meaning' to our experiences. Stories help us understand the mysteries of life, our universe, the seasons and life cycles. Importantly, story telling provides a social order to things, like the direction of morality.
Read MorePlease remember that comments you place on Curious Muse are seen by everyone. Offensive, racist and inappropriate comments will be removed.
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