When I was growing up as a kid, growing taller in my body and longer in my feet, there would always be, at each growth stage, a pair of shoes, a favourite t-shirt or pair of jeans I felt very sad to have to say goodbye to and let go. Sad because I had outgrown them.
I would pack those clothes in the cardboard box set for storage for my younger sister, and fold them with great care. They were comfortable, held fond memories of some fun times. I was grateful for their service. I was grateful for their witness. With shoes, it was often that I just loved them for how they looked and wished I could squeeze my feet in them still, without squishing my toes into deformed prunes in order to make them fit. Because I knew I couldn’t get that same pair ever again.
The hand-me-downs from my older sister, two years my senior, would fill my side of the cupboard. In perusing through them, there would always be one or two items, usually a dress, which would give me a sense of relief that we would no longer look like twins. My set of whatever two-some outfit my mother had chosen to make for us packed away, and my sister’s version now in my possession. My pair of our twin-set sandals resting in a storage box, her pair now sitting neatly at the base of my cupboard waiting for my feet to place themselves to fit within the grooves she had worn into the shoe’s sole. Grooves reflecting her growth, her fun times.
Today, I am grateful for the service of Brandology Mama. She has been a part of me for four years, four years and two weeks to be exact. But with my writing self growing taller, her feet growing longer, it is time to gently fold Brandology Mama up, with great care and send her on her way. I am grateful for her witness. She has served me well. The archetypal sage and nurturer combined. She sought to teach about the science of branding and encourage people to love and care for their brands. The love of your business-type brand or the love of you as a person, being your personal brand. And for the first year or so she did. And then after a pause, a slumber, she woke different. Her voice had changed, and now she is in need of a new name.
I have always loved the greek myth of the phoenix, the giant and powerful bird born from the ashes. But this is not a phoenix rebirthing. I have not had to obliterate myself to nothing, I am not dusting ash from my metaphorical feathers. Nor is this a transformation born from suffering. I have not had to hide away, disintegrate into a gooey mess and force myself from a cocoon in such a way the blood can flow in my wings so I can fly. No. This is more a snake shedding her skin moment. Shedding skin, to allow for further growth. It is a little uncomfortable to shed your skin all at once, in one piece. Wriggling out of it like a giant long sock. Leaving behind, a piece which still holds the form of you even after you have moved away. Its delicate lace-like structure, an external skeleton of your former self. Lying in the long grass, discarded. I am sad to leave her. But it is time.
My new skin is made from wonder. It is curiosity which drives me to write. It is curiosity which leads you to read. Being curious binds us together, the writer and the reader. And so it seems fitting to call my writing self, the Curious Muse. She is the archetypal innocent and lover combined. She has faith and optimism. She is intimate and authentic, trusting and vulnerable. She is passionate and appreciative. She is the Curious Muse.
And as she comes to life through the words on the pages here. She comes to life also through the symbol of the hummingbird. The smallest of birds. With delicate wings. And a suitable beak to feed her curiosity. The only bird to fly forwards and backwards, up and down, or sideways. To hover in sheer space. A bird who feeds on the sweet nectar of life.
As a spirit animal, the hummingbird represents love and happiness. The miracle of life and all its wonder. The hummingbird flies great distances. Adaptable and resilient, the hummingbird endures long and challenging journeys with joy, playfulness and a lightness of being. In her wisdom, the hummingbird opens her heart to the richness of life.
She is fitting. I am intrigued by what she will have to say.